adidas

Culture. Community. Technology.

adidas Basketball understands that the game is a way of life that drives our youth’s ambitions, work ethic, hustle, attitude, style and beyond. What unites their audience and drives their brand is the fact that basketball is more than a game. It’s a way of life.

Whether you are an elite hooper from Oakland or a fashion designer from Chicago, you are all apart of basketball culture – the game’s inspiration is felt from the hardwood to the streets.

adidas Basketball represents this way of life and the versatility with which today’s youth approach basketball culture in its entirety.